Craft and Process
The principles of telling stories with digital media.
Start here · Essential guide
Character, conflict, structure and pacing are the foundation of any story. Learn how these basics carry over to video, audio, social posts and interactive formats.
How choices, interactivity and audience participation can pull people into a story, and the signs that too much interaction starts to break the experience.
How organizations can use narrative to explain their purpose and products honestly, and where the line falls between helpful brand storytelling and manipulation.
How scripted video and audio projects move from writing to shooting to editing, and how digital tools have changed each stage of media production.
How recommendation algorithms influence which stories people see, and how creators can focus on telling good stories without reacting to every shift.
A balanced look at what AI tools can and cannot do in story work, with notes on originality, disclosure and human judgment, and without overclaiming a revolution.
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