Start here · Essential guide
Visual Design Basics for Non-Designers
Four simple ideas, contrast, alignment, repetition and proximity, can make slides, posts and pages look clearer and more organized, even without training.
Visual and Audio Craft
Layout, type, color and the principles behind clear visuals.
Start here · Essential guide
Four simple ideas, contrast, alignment, repetition and proximity, can make slides, posts and pages look clearer and more organized, even without training.
Learn what makes type easy to read, from letter shapes and size to spacing, and how to pair two typefaces without making a page look cluttered.
How to choose text and background color pairings that stay readable on different screens, in bright light, and for readers with lower vision.
A plain-language look at hue, value and saturation, how they combine into simple palettes, and how color shapes the mood of posts, slides and graphics.
How repeating a small set of choices, such as colors, type, spacing and image style, helps a body of digital work feel cohesive and recognizable.
Practical ways to adapt graphics, photos and text so visuals stay clear on a phone held in one hand, from cropping and sizing to tap-friendly details.
How to show relationships clearly with minimal marks and honest labeling, including choosing a chart type, simplifying, and avoiding misleading choices.
A simple grid brings order and consistency to pages, slides and graphics. Learn columns, margins, gutters and how to use them without being rigid.
Use size, weight, color and position so the most important element is seen first, with a simple method for ranking and testing what viewers notice.
Related topics